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m.logistics Magazine | On Track & On Target | Symbol to the fore as Zebra completes Motorola acquisition

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30 December 2014

Symbol to the fore as Zebra completes Motorola acquisition


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Symbol TC70

Zebra Technologies has completed its acquisition of Motorola Solutions’ enterprise division, which specialises in rugged mobile computing, for a total consideration of $3.45 billion in cash. The transaction was funded by $200 million of cash on hand and $3.25 billion in new debt. As part of the sale, 4,500 Motorola Solutions employees around the world will transfer to Zebra.

We had no definitive information about future branding when we closed for press, but in recent promotion Motorola has been increasingly mentioning the Symbol brand – which it killed off after acquiring Symbol Technologies eight years ago, but which never quite faded away. Its latest product, the TC70 Android handheld, is explicitly branded Symbol.

It is not clear if Zebra intends to unpick this change and apply Zebra branding instead, or stick with it. It the latter, Symbol would become the future name for the range.

Zebra’s own web site has been augmented with a micro-site talking up the strategic benefits of the acquisition, with an accent on the currently voguish "internet of things".

According to chief executive officer Anders Gustafsson: "This transformative acquisition creates one company with unparalleled capabilities and leading global brands in our industry."

Motorola Solutions itself survives as a substantial independent organisation. It says it has 50,000 public safety and commercial customers in more than 100 countries.

 

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