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m.logistics Magazine | On Track & On Target | Study into potential safety benefits of behavioural driving analysis

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30 December 2014

Study into potential safety benefits of behavioural driving analysis


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Can behavioural driving analysis actually assess whether someone represents a high driving risk? That’s the challenge addressed by a new study, Driver Safe 2015, that is being mounted by Applied Driving Techniques in association with Brake, the leading road safety charity.

The study aims to seek to investigate the possibility of making accurate predictions of a driver’s inherent risk status by using a behavioural profiling approach incorporating psychometric, emotional intelligence and motivator profiling techniques. 

Applied Driving Techniques is already active in this field, offering a range of services including telematics and tracking, behavioural analysis, licence monitoring and fleet management.

The 20,000 participants in the new study are likely to come from leading health and safety-focused, UK-based organisations, encompassing a diverse range of car, van and commercial vehicle operations within different sized businesses and industry sectors.

The idea is to see whether it will be possible to develop a scientifically-validated driver risk tool that can provide benefits in terms of driver recruitment, accident reduction and road safety.

 

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