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m.logistics Magazine | On Track & On Target | Casio goes Android with rugged tablet and business portal

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18 June 2012

Casio goes Android with rugged tablet and business portal


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Casio has given a double boost to the use of the Android operating system for mobile computing. Not only has it announced its first Android-based rugged tablet computer; it has also set up a cloud-based business portal to support it.

The computer itself is the VX Tablet. Full details have not been released yet, as it is not due for launch until the autumn, but it follows on from the recent launch of the company’s VX-100 point-of-sale terminal.

What we do know is that it will feature a tough ruggedised chassis that is drop-proof and splash-proof; a 10.1 in colour touch screen; and a full complement of communication options, including integrated GPS.

While the wide range of business applications running on Windows CE and Mobile devices may not be available for Android users, Casio has taken the positive view that Android opens other opportunities. For instance, the company suggests that potential applications could include using mobile phone receipts instead of paper receipts, issuing electronic discount vouchers, and doing SMS marketing direct from the local device.

The business portal will encourage users to take advantage of such applications. It will provide a range of on-demand, low-cost apps and services, as well as the opportunity to trial applications and to roll out applications on a phased basis.

Casio adds that users such as retailers are free to create their own apps, increasing ways to interact with customers, upsell, generate new revenue streams and handle stock control more efficiently.

According to senior product marketing manager Guy Boxall: "The possibilities of using an Android platform tablet in an EPOS scenario are almost entirely unexplored." It looks as if that could soon change.

 

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