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m.logistics Magazine | Mar/April 2009 | Bannatyne introduces tracking in health club fleet

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Bannatyne introduces tracking in health club fleet
Bannatyne introduces tracking in health club fleet

Bannatyne Fitness, the health club chain owned by Dragons' Den celebrity Duncan Bannatyne, says it is making savings by using a satellite-based tracking system from Masternaut Three X to help manage its fleet of maintenance and service vehicles.

Benefits reported by the company include better fuel consumption, enhanced driver safety, improved vehicle security and a reduction in environmental impact.

The organisation has 61 health clubs, and Masternaut's live tracking feature is said to have helped direct vehicles away from traffic problems and re-deploy them to respond quickly to urgent call-outs. Managers can also monitor issues such as engine idling in real time, and take corrective action.

The Masternaut system is already in use at Igloo Thermo Logistics, a company in which Bannatyne took a share when it appeared on Dragons' Den several years ago. The system us said to have proved its worth here as well.


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